As I manage the Rocktime Blog, sharing the blogs I wrote this month. Interestingly the goal posts changed on the blog post plan; alot Twitter posts this month. What I really wanted to blog about was the Google Panda update, if I get round to blogging that this month, will edit this post. Simples...
Next month is all going to be about local targeting, local search campaigns. Already have the material, just finalising some research on local deal sites that the team at Rocktime use.
Fiona is also writing a blog about "How easy it is to get a mobile site" - as this seems to be the question on all our clients lips at the moment, so she is talking to Tech and putting pen to paper and emailing the steps out.
On a personal side of things, I am relaunching a cookery blog which hasn't had any activity for a year. Also on this blog, will be heading down blockbusters at the weekend, to try out one of the Games I haven't played yet, that were nominated at the Game Baftas last week, so will post up a game review. Think I might go for Alan Wake, as I love a thriller.
My March Rocktime Blogs
Twitter Security Feature
Very short post mentioning about the HTTPS Only feature in security settings that recently popped up.
Why you should mobilise your website
Following a meeting with the sales team, this post discusses the latest UK Statistics relating to mobile that we believe will help our clients and propects make the move to mobile website development.
Twitter Promotions explained
Following a conversation with a client on increasing social media reach. Wrote a blog about Twitter promotions, outlining the pros and the cons.
TwitRelief campaign: Bid for a celebrity follower
We got tweeted by Suzi Perry from the Gadget Show, and receive a Direct Message with a Kiss too, so had to blog about it, and also help support a good cause.
Feel free to comment ;)
Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Thursday, 24 March 2011
Wednesday, 25 July 2007
Interactive Mobile Marketing
Mobile Marketing
I aim to keep up to speed with the Interactive Mobile Marketing medium and its capabilities. Reviewing how mobile can engage customers:
Big players in UK include the below:
Response Mobile
Incentivated
Sponge – UK market leader in mobile marketing applications.
Dennis publishing - Head here focused on integration of the medium (Background in Multi Channel Business, Mobile, Digital, TV, Kiosks and Messenging)
Quest to get data on
Which handsets drive consumer service adoption?
What is the demo profile of users of video services?
Music services ? News and info services ?
What market trends in mobile will open up new business opportunities ?
Mobile = Interactivity, Content, Sales Promo (Get sample, brochure), Advertising (TXT/AD -118, MTV) Direct response, Customer service & CRM (Remind me of flight – Orange Wednesdays, Gym Membership, Tickets)
Managed services would include
Platforms:
Some companies charge a one of platform fee, others a by application fee. Expect to pay between £2K to £10K
Maintenance:
Expect to pay between £500 - £1500 a month
Dedicated short codes will cost additional £1K
Messages:
SMS – 6p outbound message
MMS – 30p per outbound message (less than 30kb)
WAP Push – 9p each.
Bespoke costs:
Creative copy, solution design, database creation and management, WAP site design and build, Project management
Tasks in setting up a mobile campaign
Setting up a keyword and short code combination
Creating or receiving a file of unique codes that appear on the product, Creating a validation process that will check such codes when receivd.
Creating a bounce-back message of messages and associating them with known incoming words (B this includes establishing misspellings and variants)
Database creation and profiling (inc: Capturing ongoing permission when appropriate)
Capacity planning (esp where volume ‘spikes’ are expected and/or known)
Testing (all known outcomes and timescales within Service Levels)
Performance monitoring
Close down and reporting
I aim to keep up to speed with the Interactive Mobile Marketing medium and its capabilities. Reviewing how mobile can engage customers:
Big players in UK include the below:
Response Mobile
Incentivated
Sponge – UK market leader in mobile marketing applications.
Dennis publishing - Head here focused on integration of the medium (Background in Multi Channel Business, Mobile, Digital, TV, Kiosks and Messenging)
Quest to get data on
Which handsets drive consumer service adoption?
What is the demo profile of users of video services?
Music services ? News and info services ?
What market trends in mobile will open up new business opportunities ?
Mobile = Interactivity, Content, Sales Promo (Get sample, brochure), Advertising (TXT/AD -118, MTV) Direct response, Customer service & CRM (Remind me of flight – Orange Wednesdays, Gym Membership, Tickets)
Managed services would include
Platforms:
Some companies charge a one of platform fee, others a by application fee. Expect to pay between £2K to £10K
Maintenance:
Expect to pay between £500 - £1500 a month
Dedicated short codes will cost additional £1K
Messages:
SMS – 6p outbound message
MMS – 30p per outbound message (less than 30kb)
WAP Push – 9p each.
Bespoke costs:
Creative copy, solution design, database creation and management, WAP site design and build, Project management
Tasks in setting up a mobile campaign
Setting up a keyword and short code combination
Creating or receiving a file of unique codes that appear on the product, Creating a validation process that will check such codes when receivd.
Creating a bounce-back message of messages and associating them with known incoming words (B this includes establishing misspellings and variants)
Database creation and profiling (inc: Capturing ongoing permission when appropriate)
Capacity planning (esp where volume ‘spikes’ are expected and/or known)
Testing (all known outcomes and timescales within Service Levels)
Performance monitoring
Close down and reporting
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