Tangled UK Campaign on Stardoll

Stardoll members went crazy sending out buzz of the news of the Disney Tangled film Stardoll promotion to receive a free Tangled cape and chameleon character to arrive in their virtual Stardoll Suites. I spent some time this evening visiting some of the popular Stardoll insider blogs, where UK members have let other Stardoll fans know about the spoilers and how to obtain the free (virtual) gifts via going through a UK proxy server and pasting in relevant "/en/" Stardoll links.

Their passion for getting the free 'virtual' gifts in their Stardoll suites is pretty amazing, especially as the demographics are teenagers. This gives indication that Stardoll members are very tech savvy indeed: I would like to think that I would have been in their techy clan when I was a teenager (alas when I was younger the Internet didn't exist and I was in the back bedroom, trying to hack Ceefax on an Acorn Electron. Hence above image!!)

Along with the tech savvy drive of the Stardoll members, I was equally impressed with the campaign and the "Stardoll to Facebook back to Stardoll integration", a few screen shots of the journey below. The journey included a link from Stardoll to a fab Facebook game/app where you have to identify Disney characters hair do’s, then back to Stardoll. A little bit of effort and fun for a free gift, and I was encouraged to Facebook 'like' the page too, so got to know more about the latest movie (which looks great by the way). Fantastic campaign nice work Disney and Stardoll ;)

P P Pick up a #sHamleys Penguin Story

If only Hamleys had a social media strategy, this would never have happened.

I found out about the story last night on Twitter, it really wound me up, that Hamleys weren't responding via Twitter and I was more wound up by the morning to see they were still keeping silent.

For someone passionate about social media like me, this was a hard pill to swallow.

This morning I saw the events unfold, as the media got hold of the story and more bloggers started to blog about: what Hamleys are planning to do.

It would have been so simple to fix, @Jamesmb (from: http://www.socialholic.co.uk) tweeted last night, that one tweet could have fixed this and I agree with him.

Along with "if only they had a social media strategy", the other "ifs" include:

If only they educated earlier about the penguins welfare, provided positive information for people to share !

If only they spoke to the people who had concerns promptly.

If only they understood the point of Twitter!!

My recommendation for #shamleys was to ditch n slide the live penguins and to put up a big screen on the Ground Floor to show Penguin Webcam at Edinburgh Zoo > http://bit.ly/eIIwDN which was (incedently) an Internet Hit on Monday. Have they got back to me. No they haven't, this isn't social media !!

As the above image of the Penguin Pile Up image shows "Some will stand firm, some will wobble and some will tumble down" - the same rings true for those entering social media without a strategy.

Thought to share a collection of a few blogs, news stories, forum posts and tweets that cut n pasted over a Greggs Pastie at lunch time.

Power to the People ;) Will check the links out later - as busy at work now...

Tweets

@Wildlifephotog - We'll update the blog on #sHamleys as and when thing happen today http://bit.ly/d5BqaI

Via @achrisevans Final call for should real penguins go to hamleys for a spot of Xmas fun. First fruitcake poll. #fruitcake YES #fruitcake NO. about 7 hours ago via ÜberTwitter Retweeted by WildlifePhotog and 4 others

Blogs

Please keep telling Hamleys this is wrong – Wildlife & travel ...
30 Nov 2010 ... Please keep telling Hamleys this is wrong. by Darren. Well, it's been a busy 24 hours since last night I tweeted about Hamleys outrageous ...
www.wildlifephotography.tv/please-keep-telling-hamleys-this-is-wrong/

Born Free Blog
Please e-mail Hamleys at customerservices@hamleys.co.uk or contact the store via their Facebook page ...
www.bornfree.org.uk/blog/

Hamleys' penguin and reindeer show angers animal welfare supporters
ParentDish UK - Kelly Rose Bradford - ‎3 hours ago‎
Hamleys on London's Regent Street had advertised an in-store event featuring live penguin and reindeer as a Christmas treat for youngsters. ...

Hamleys – the world's most appalling toy store #sHamleys at ...
1 day ago by Socialholic
Take a look at this website – yes, it's Hamleys and, yes, you too can go to a central London store, possibly one of the busiest London stores that exists (especially at this time of year), full of excited and loud ...
http://www.socialholic.co.uk/

Naughty Hamleys, Penguins and Reindeer Are Not Toys
1 day ago by Mat
Not only are Hamleys having a week long “Reindeer Park”, where for two hours per day you can “pat and feed our beautiful mummy and baby reindeer!“, but for four hours on Monday 6th December, you can “see the penguins swim, interact with ...
http://matstace.me.uk/blog/

Hamleys Toy Store Of London, A PR Disaster For Christmas?
1 day ago by admin
Hamleys are having live Reindeer and Penguins in store at what must be one of the busiest times of the year and the Animal Welfare groups are not happy. People are creating enough negative noise via social media about Hamleys Christmas ...
http://blog.pauldaviddrabble.co.uk/

News

Outrage Over Hamleys' Live Penguin Display
Sky News - Pete Norman - ‎1 hour ago‎
Hamleys toy store in London has sparked outrage for its plans to bring real penguins and reindeer into the shop as part of a Christmas promotion. ...

Hamleys defies animal rights outrage at live penguin show
This is London - ‎2 hours ago‎
Hamleys today declared it was pressing ahead with plans to have live penguins in the Regent Street toy store despite protests from animal welfare groups. ...
(NB: Image taken from this site)

Fury over Hamleys' live penguin show
The Sun - Virginia Wheeler - ‎12 hours ago‎
HAMLEYS sparked fury from wildlife groups and animal lovers yesterday - over plans to have LIVE penguins and reindeer in the toy store ...

Forums

Live penguins in Hamleys Central London toy store? - Pet Forums ...
14 hours ago by shibby
Has anyone heard this story yet? Live Penguin Show at Hamleys Criticised by Bloggers, Tweeters Londonist Hamleys – the world's most.
http://www.petforums.co.uk/general-chat/134932-live-penguins-hamleys-central-london-toy-store.html

Live Penguins + Reindeer in Hamleys - Wild About Britain
1 day ago by Ukwildlifeo
Sorry not sure where to put this, but Hamleys toy store London are currently advertising a display of real reindeer and penguins in their shop.
http://www.wildaboutbritain.co.uk/forums/general-wildlife/79003-live-penguins-reindeer-hamleys.html

Loved this: Impulse ‘Shopping Spree App’

I really liked this on pack promotion from Impulse (Unilever), which drives the savvy customer straight to the "Impulse Diaries" Facebook fan page, and invites them via a 'Shopping Spree' Facebook App to key in the on pack code.

Really straight forward and easy process. I am sure it will have a very positive outcome amongst their target audience.

A couple of days ago, I read on Mashable about a recent study of more than 1,600 people aged 18 to 60 (by DDB Worldwide and Opinionway Research), found that 75% of those who liked a brand on Facebook did so because of an ad or another form of direct outreach. Invitations from friends was the impetus for 59% of likes, while personal research accounted for just 49% of them.

So sounds like I am not the only one who is compelled to follow these ads through to the Facebook page. Interesting....

Shame I had nothing to do with this campaign..> find out more about 'Bilington Cartmell' the agency that created this integrated marketing campaign here and view their fabulous graphics.

A job well done.

Sarah x

Marathon Mad! - 105 Marathons in 105 Days around Britain

My friends mate is doing something quite extraordinary, he is on a quest to run 105 marathons in 105 days around Britain.

As a non runner I don’t quite understand it...the aching; sweating; twitching muscles; injuries; being delirious and not forgetting the overall pain.

My bloke @the_burb has run the London marathon, I asked him why he did it, the answer was “because I wanted to do it”. 

So there you have it, you either want to run a marathon or you don’t.

But to want to run 105!! 



Anyway as this is such a BIG quest, thought to expand his ‘social graph’ and blog about it and ask you to support Neil who from 10th Sept to 23rd Dec 2010, is running the 105 marathons in 105 days around Britain for Cancer Research UK.

He stated on his Marathon Mad Facebook support page here: which he has linked to his Just Giving page: http://www.justgiving.com/neil-o-maonaigh-lennon


“Keep the donations coming as even a couple of quid will make a big difference”

On day two he raised £2,210 for Cancer Research UK and 22% towards his target of £10,000. Well done him.


Please do share this blog, re-blog it and RT to spread the word further, as 105 marathons in 105 days seems like a pretty awesome deed to do to raise money.

I wish he was on Twitter as I would be interested to hear the progress in real time and see the photos on route too.

To find out more about raising money online and on using Twitter for Fundraising then go visit Mashable who have listed 10 ways to start a fund for social good online and they have also discussed 10 tips for successful Twitter Fundraising.

Good luck Neil and your Facebook page says it all - you must simply be "Marathon Mad"

The influence over numbers argument

The above table from http://www.emarketer.com/, which is backed up by an ExactTarget study, reproduced by eMarketer, assists with the "influence over numbers argument" on Twitter, as it shows that US Twitter users in April 2010 were far more interactive online, than general internet users. The results table indicates that US Twitter user’s were more likely than general internet users to post to forums, to write their own blog, comment on blogs and post ratings and reviews.

I have written what this means for brands and companies over at the Rocktime Blog.

View the Influence over numbers arguement post here