I really liked this on pack promotion from Impulse (Unilever), which drives the savvy customer straight to the "Impulse Diaries" Facebook fan page, and invites them via a 'Shopping Spree' Facebook App to key in the on pack code. Really straight forward and easy process. I am sure it will have a very positive outcome amongst their target audience.
A couple of days ago, I read on Mashable about a recent study of more than 1,600 people aged 18 to 60 (by DDB Worldwide and Opinionway Research), found that 75% of those who liked a brand on Facebook did so because of an ad or another form of direct outreach. Invitations from friends was the impetus for 59% of likes, while personal research accounted for just 49% of them.
So sounds like I am not the only one who is compelled to follow these ads through to the Facebook page. Interesting....
Shame I had nothing to do with this campaign..> find out more about 'Bilington Cartmell' the agency that created this integrated marketing campaign here and view their fabulous graphics.
A job well done.
Sarah x
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