Rocktime Blogs in March 2011

As I manage the Rocktime Blog, sharing the blogs I wrote this month. Interestingly the goal posts changed on the blog post plan; alot Twitter posts this month. What I really wanted to blog about was the Google Panda update, if I get round to blogging that this month, will edit this post. Simples...

Next month is all going to be about local targeting, local search campaigns. Already have the material, just finalising some research on local deal sites that the team at Rocktime use.

Fiona is also writing a blog about "How easy it is to get a mobile site" - as this seems to be the question on all our clients lips at the moment, so she is talking to Tech and putting pen to paper and emailing the steps out.

On a personal side of things, I am relaunching a cookery blog which hasn't had any activity for a year. Also on this blog, will be heading down blockbusters at the weekend, to try out one of the Games I haven't played yet, that were nominated at the Game Baftas last week, so will post up a game review. Think I might go for Alan Wake, as I love a thriller.

My March Rocktime Blogs

Twitter Security Feature
Very short post mentioning about the HTTPS Only feature in security settings that recently popped up.

Why you should mobilise your website
Following a meeting with the sales team, this post discusses the latest UK Statistics relating to mobile that we believe will help our clients and propects make the move to mobile website development.

Twitter Promotions explained
Following a conversation with a client on increasing social media reach. Wrote a blog about Twitter promotions, outlining the pros and the cons.

TwitRelief campaign: Bid for a celebrity follower
We got tweeted by Suzi Perry from the Gadget Show, and receive a Direct Message with a Kiss too, so had to blog about it, and also help support a good cause.

Feel free to comment ;)

The influence over numbers argument

The above table from http://www.emarketer.com/, which is backed up by an ExactTarget study, reproduced by eMarketer, assists with the "influence over numbers argument" on Twitter, as it shows that US Twitter users in April 2010 were far more interactive online, than general internet users. The results table indicates that US Twitter user’s were more likely than general internet users to post to forums, to write their own blog, comment on blogs and post ratings and reviews.

I have written what this means for brands and companies over at the Rocktime Blog.

View the Influence over numbers arguement post here

Forget A-Level results, go for an A+ on Twitter

It was sent to me !! I didn't do it...but pleased to get an A+, well done me.

I have become slightly Twitter obsessed of late, so no surprises, that I scored highly. I would share the URL of Tweet Grade, but I can't find it!

I ran a search on 'twitter grading' & 'tweet grade' on Google, there are soo many tools out there, that have been around for quite some time too (2 yrs).

Personally I don't use sites like these to help me make my decision on who to follow, I go by recommendation and interesting retweets. It is a sad state of affairs if you go out there and Twitter grade everyone you are thinking of following isn't it. Be impulsive & run with it, you will soon get to know who the connectors are. Personally I think, it is rather nice though to get a nice certificate to say "Good tweeting".

Several of the social monitoring tools now present influence scores of 'online social connectors', I can't say I find them that reliable, as just because some one tweets a lot or posts X amount of blog posts, doesn't really equal that they will be a good influencer for your brand. Others may disagree. I do stand quite firm on the stance that you need to engage and understand the social individual, by reviewing their posts, tone of voice, tweets & online personality before you can make a decision to say "Yep, connect with them".

Influence grade review done !

Loving the Tweetle Idea

Found out this morning via Richard Darells Bit Rebels Blog Post about the Tweetle, read his post here: “The Tweetle - Will Tweet you when your water boils”

Loving the idea generation process & concept behind the Tweetle, read it over at the creators blog here.

Especially like this line:

“During the 40 minute wait for the creation of 3 drinks and a shot, we began a conversation about how we could make some Google-style moneyz, or at least enough to buy a boat and a few steak dinners”

Tweetle will in it's basic form Tweet you when the Kettle has boiled, & tweet others in the office that maybe they should stand up and get on tea making duty.

Brilliant.

I really should of been out having a drink with these guys, they are super keen to exploit the trends while they have a chance, that is the exact way I feel at the moment. Alas no funding, or time come to think of it...

They started looking into how real time media will start to contribute to our real “life streams” more and more.

Only the other day I was thinking how handy it would be if Twitter could let me know (“when asked”), if my hair straightner is off, iron off, back door locked..

This would send tweets letting others know about my slight 'Obsessive Compulsive Disorder' (OSD) habits, but would be great PR for the service.

As I have a geek multitasking mind, I have often thought how I would love a little birdie to sit on my desk at work and tweet out on an LCD screen things that are going on. This may already be available but I haven’t found it yet.

Anyway enough about me and what I want, head over to the guys who are creating the Tweetle Blog. They are looking to raise funding from interested individuals by using KickStarter (Crowdsourced Funding):

“The KickStarter site offers an online platform for anyone to raise funding from interested individuals. You keep 100% ownership of your project and idea”
I wish the designers Ben Perman and Murat Mutlu from MobileInc all the best with funding & further scoping and I will be watching the developments with personal interest and a little bit of jealousy ;)

Exciting times ! !