The above table from http://www.emarketer.com/, which is backed up by an ExactTarget study, reproduced by eMarketer, assists with the "influence over numbers argument" on Twitter, as it shows that US Twitter users in April 2010 were far more interactive online, than general internet users. The results table indicates that US Twitter user’s were more likely than general internet users to post to forums, to write their own blog, comment on blogs and post ratings and reviews.I have written what this means for brands and companies over at the Rocktime Blog.
View the Influence over numbers arguement post here
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