Friday, 9 May 2008

Linking historic Google Analytics with new Adwords

Recently found out that - if you didn’t link you Analytics account to an Adwords Account with you signed up for Google Analytics you can still do it.

It is best practice to:Sign up for Adwords account under same name as Analytics account

If you didn’t then go to your Analytics account and add your Adwords account as a user with admin privileges. Then you go to your Adwords account and add your Analytics account as a user with admin privilages.

Once above is complete

Click the Analytics tab which is situated across top of your Adwords account portal
In the page that follows click the box that says I already have an Analytics account

You will then be presented with a drop down which lists the accessible accounts

Defaults will appear ticked to have auto tagging on and to apply cost data from Adwords to your Analytics account. Decision as to whether you want to use auto tagging will depend on whether you currently tag your own data. Keep ticked cost data which is the whole reason why you would want to link the two anyway. Next step is to click: Link Account and that’s it.

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