Facebook Fans

Introducing the Facebook Fan profile pages

If you have a company, a snazzy product, or a corporate champion blogger, then it maybe worth setting up a Fan site on Facebook. Before a fan or a competitor does it for you!

The majority of these fan pages are public which means (with focus on SEO) that people could find the Facebook Fan Club in the search engine result pages, visit the Facebook page and then visit your site.

Another bonus is that you can add links from the Fan page into your site (although no optimised link tags can be added).

Should you be lucky enough to establish a database of registered users on your Fan page, then you can use the group to send out updates to fans ie; changes to your website, add new products. The big bonus is that you are in control of the page, and to an extent can control the information.

Making this page before a fan is therefore key, as you want to be able to control the information to some extent.

The Bonus: When someone joins your Fan page, it is published in their News Feed for all their friends to see (unless they have this turned off). Spreading viral messages..

Its free and takes minutes to set up.

http://www.facebook.com/pages/create.php

Google’s Europe Market Share Update

Google have recently supplied me with data on their Market Share in Europe, sharing information with you

Point to note: Google are unable to locate any recent data regarding the Google Market Share in other countries. They don't actually carry out research related to the search market share themselves. Therefore, they do not always have access to the latest figures. The studies are usually carried out at a country level by companies such as Neilsen, MediaMetrix and CommScore.

Overall, Google reaches 89% of all European Search Engine users (March 2007). The breakdown across countries is as follows:

The below review relates to March 2007 (most up to date!) data on Google’s Search Engine Market Share in Europe and notes (where stats available from Sept 2006) whether there has been an increase or decrease in search engine market share by country.

I await Google market share on the Rest of the World.

United Kingdom
25.3M unique Google users
74% search referral share (interestingly no change)
79% Google reach

Belgium
3.8M unique Google users
93% search referral share (increase)
79% Google reach

Denmark
2.4M unique Google users
90% search referral share (increase)
75% Google reach

Finland
2.1M unique Google users
95% search referral share (increase)
74% Google reach

Ireland
984K unique Google users
80% search referral share (increase)
69% Google reach

Netherlands
7.7M unique Google users
74% search referral share (decrease)
69% Google reach

Norway
1.5M unique Google users
77% search referral share (increase)
55% Google reach

Portugal
2.6M unique Google users
94% search referral share (increase)
68% Google reach

Russia
2.9M unique Google users
60% search referral share
23% Google reach

Sweden
3.9M unique Google users
86% search referral share (increase)
71% Google reach

Italy
16.7M unique Google users
83% search referral share
75% Google reach

France
20.9M unique Google users
84% search referral share (decrease 1%)
80% Google reach

Germany
27.6M unique Google users
86% search referral share
74% Google reach

Spain
14.9M unique Google users
94% search referral share
85% Google reach

Switzerland
2.9M unique Google users
90% search referral share (5% increase)
77% Google reach

Green is the new black

Have you been on MSNs new Green Channel yet ?

http://green.msn.com/

They are offering environmental news content from conservation & environment orgs and useful tools & quizzes to access how environmentally friendly you are, or not as the case may be.

Green really is the new black, I have been advising clients where possible, to explain their Eco-stance on their websites. Following the increasing trend of consumers looking for green information to assist in their decision making process (at the shopping basket).