Wednesday, 14 November 2007

Google’s Europe Market Share Update

Google have recently supplied me with data on their Market Share in Europe, sharing information with you

Point to note: Google are unable to locate any recent data regarding the Google Market Share in other countries. They don't actually carry out research related to the search market share themselves. Therefore, they do not always have access to the latest figures. The studies are usually carried out at a country level by companies such as Neilsen, MediaMetrix and CommScore.

Overall, Google reaches 89% of all European Search Engine users (March 2007). The breakdown across countries is as follows:

The below review relates to March 2007 (most up to date!) data on Google’s Search Engine Market Share in Europe and notes (where stats available from Sept 2006) whether there has been an increase or decrease in search engine market share by country.

I await Google market share on the Rest of the World.

United Kingdom
25.3M unique Google users
74% search referral share (interestingly no change)
79% Google reach

Belgium

3.8M unique Google users
93% search referral share (increase)
79% Google reach

Denmark
2.4M unique Google users
90% search referral share (increase)
75% Google reach

Finland
2.1M unique Google users
95% search referral share (increase)
74% Google reach

Ireland
984K unique Google users
80% search referral share (increase)
69% Google reach

Netherlands
7.7M unique Google users
74% search referral share (decrease)
69% Google reach

Norway
1.5M unique Google users
77% search referral share (increase)
55% Google reach

Portugal
2.6M unique Google users
94% search referral share (increase)
68% Google reach

Russia
2.9M unique Google users
60% search referral share
23% Google reach

Sweden
3.9M unique Google users
86% search referral share (increase)
71% Google reach

Italy
16.7M unique Google users
83% search referral share
75% Google reach

France
20.9M unique Google users
84% search referral share (decrease 1%)
80% Google reach

Germany
27.6M unique Google users
86% search referral share
74% Google reach

Spain
14.9M unique Google users
94% search referral share
85% Google reach

Switzerland
2.9M unique Google users
90% search referral share (5% increase)
77% Google reach

3 comments:

SarahG said...

Google recommend that, if advertisers intend to have an ad in a different language, that they have their website in the same language. They have found that users are likely to leave the website straight away after clicking on the ad if the site is not in the same language.

It is possible, however, to target specific countries but to target only English speakers in these countries. You can do this by setting the country targeting to preferred location. You can then set the language targeting to English only. Then, only users that are based in certain country ie: in Belgium or France (or who access Google.fr or Google.be directly) and who have English as their language preference, will see the ads.

With regards to writing ads in a foreign language, Google do have some limited multi-lingual resources available for their top advertisers. However, there are certain criteria that an account must meet before they can assign their resources to them, including a minimum daily budget of £30 per campaign.

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