Friday, 22 October 2010

IMO: Best Pub Restaurant in the UK

I was so impressed, decided to blog my excitement over this place as I will be recommending it to friends: Introducing the Lord Poulett Arms in Hinton St George, Somerset. My parents took me and The Burb there a couple of weeks ago for Sunday Lunch. Everything was excellent, the ambience, the food, the interior design, the patrons, the staff, the loos (the boys reported their loos were interesting too). The food is really really fantastic, great presentation & great taste. If you are planning a holiday near Somerset, then you must book your table early and visit this place. You will not be disappointed.
I think I may enquire about getting married there, it just felt so right, only 100 guests though, hmm who could I cut of my list. Check out their website here:

Campaign for Fun 404 pages

We've all seen them, 404 pages. On websites that are served by Windows servers it is a plain white page that has this text:

Error 404 - The page cannot be found

The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.

Please try the following:

If you typed the page address in the Address bar, make sure that it is spelled correctly.

Open the home page, and then look for links to the information you want.

Click the Back button to try another link.

This screams BORING and I have decided this year and into 2011, I will be campaigning (via Rocktime) to make our clients 404 pages more friendly, attractive and useful to visitors.

Anyone reading this can have a more attractive 'page not found page' on their site, you just need to ask your website host to set it up so you can use your own custom made 404 page, which makes it clear to users that they have indeed found the right website and have simply landed on the wrong page.

For usability I suggest you link your 404 page back to your home page or maybe provide a Sitemap too (that would be handy) or direct them to the inbuilt search engine built on your site.

Mashable recently shared 35 Entertaining 404 pages check them out here:

Hopefully our designer can pull something very special out of the bag, and we will appear on the Mashable list in the new year.

Wednesday, 6 October 2010

Loved this: Impulse ‘Shopping Spree App’

I really liked this on pack promotion from Impulse (Unilever), which drives the savvy customer straight to the "Impulse Diaries" Facebook fan page, and invites them via a 'Shopping Spree' Facebook App to key in the on pack code.

Really straight forward and easy process. I am sure it will have a very positive outcome amongst their target audience.

A couple of days ago, I read on Mashable about a recent study of more than 1,600 people aged 18 to 60 (by DDB Worldwide and Opinionway Research), found that 75% of those who liked a brand on Facebook did so because of an ad or another form of direct outreach. Invitations from friends was the impetus for 59% of likes, while personal research accounted for just 49% of them.

So sounds like I am not the only one who is compelled to follow these ads through to the Facebook page. Interesting....

Shame I had nothing to do with this campaign..> find out more about 'Bilington Cartmell' the agency that created this integrated marketing campaign here and view their fabulous graphics.

A job well done.

Sarah x