Monday, 4 August 2008

Making sure tracking is Robust

I love the word Robust, remembering back to when I was at School we were tasked on Enterprise week with a Marketing project to name, design, package a new AfterShave, my group called our AfterShave "Robust". It seemed to sum up men at that time, who knows what the word would be now !!

It is important to make sure that your Web Analytics package is 'strong', to add weight to what you will be presenting at the top table. The below is something relatively simple, but often a formula that is overlooked, sharing with you now.

When comparing one months data to the previous months data for volume figures such as volume of traffic, conversion rates - make sure that you work out the percentage increase or decrease by taking into account the days of the month.

The below outlines the forumula to use, and is based on visitor figures:

Step/Column 1:
Current month visitor figure 'divided by' days in current month (July)

Step/ Column 2:
Previous month visitor figures 'divided by' days in previous month (June)

Step 3/ Column 3:
Working out % change adjusted for days in the month
Current month 'take away' Previous month then divide by Previous month

Answer: Despite indications that visitor numbers have increased there is a % descrease in July in visitors to the site of around 0.32%.

No comments: