Thursday, 11 September 2008

Benefits and Pitfalls of Adsense

If you are a niche site and you are yet to start generating revenue, Google Ad-sense would be a good move initially. Later date could look at sponsorship directly with advertisers.

How Adsense works:

Google use their sophisticated algorithm to determine the content and context of your web pages, they then match Google ads to each page.

Before they send out their robot with its algorithm rule book, Google will firstly look at your URL to determine which ads to display, if the site has yet been cached.

There is help to specify what adwords ads you don’t want to appear, just in-case it displays something which doesn’t suit ie: if local food directory focus on organic food – and ad for “Pizza takeaway local delivery” or one of the sites competitor would be unprofitable choice.


Easy to set up, inexpensive and accessible – good for short term cash flow

Useful to identify other related sites – ones to contact in the future – possible collaboration to help each other increase traffic to your sites – help identify new
Marketing routes in future months.

Google does offer a higher % of payment to the website owner than other similar sites, the mode of payment is via EFT (Electronic Fund Transfer) directly into your bank account


Could appear that you need extra income, harm credibility with viewers

No guarantees that ads will result in income

White space isn’t always a disadvantage – see the white space which surrounds this page:

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