Friday, 19 October 2007

Facebooks getting personal

The Wall Street Journal posted this article about Facebooks plan to launch a new advertising system which will target ad delivery to Facebookers based on the profile information they submit.

It is aimed that in the near future the system will even be able to 'predict' (Minority report stylee: "How's your sweater") what they are interested in, trawling other information on the page, even before the Facebooker submits their interests.

Although Facebook has a higher advertising rate, than other search mediums (aka:Google) it is thought that via enhanced targeting, upmarket facebookers, that this advertising avenue, will definately be one to watch, as right now my thought on the subject is that, it seems logical that Facebook will provide attractive conversion rates.

Interesting times are ahead, could Facebook become the new Google, when looking for and generating customers. Or will Facebookers flock elsewhere if the commercial nature becomes too rife. Already we have flyers along the side and seeing ads being displayed within the new feeds sections.

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