This will be a quick post, just to outline, how you should really delve into Web Site Analytics.
It is important to be curious, asking the "Why?", never jump to conclusions and when looking at peaks and troughs, always have an open mind.
It is after that exercise that you can pull out your marketing plan, and say oh, it is because of my Yahoo Banner ad, that I had more conversions, or it's due to that article I submitted to XY directory. But don't look at the plan, until after your 1st review, as you may miss something rather interesting, with the question: Why ?
When on the search for trends (Google Alerts is a good one), look cross industry and notice the changes in customer expectations on and offline. When did X site realise that a helpful online assistant would be essential in their transactions.
I am noticing lately that the social, in social networking is on the rise, with industry experts posting articles on their blog, about their home lives. Connecting in a personal manner is the new way of doing business (Quote: "Sarah G"), it is knowing where to settle which is the issue (Quote: "Sarah G")
My advice and sure would be others too is to not just look at your competition, look outside, get inspiration from everywhere, and do something totally different from the one in which you are next to in natural search or sponsored listings.
Generalising is the key. I will be back with my generalisations shortly....
Sarah G
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