Thursday, 24 January 2008

Optimising for You Tube

Optimising for You Tube

By making the most out of You Tube you will be able to:
· Promote videos
· Promote business
· Increase traffic to site
· Target niche groups related to company

Information on building & optimising your own YouTube Presence

1. Create your own channel (Creating on sign up to YouTube account)
2. Create your own profile and link back to your website URL
3. Create your own How to guides – more people likely to subscribe.
4. Join a group, create a new one (public or invitation only)


Review customised options in your channel settings:

Thoughtfully select 9 videos to appear on your channel profile page. Make sure you target your content by choosing the most appropriate account type

Info on account type: Account type is found within the channel info page, in here you will asked if this is Standard account, Director etc…in general most people will choose standard….so as you are experts in your field choose Guru. The Guru/expert account type lets you choose a custom logo and allows you to link to other websites within your profile page. Also people can search by account type.

Choose appropriate video length:

You have more chance of your videos being highly viewed if length is no more than 5 minutes. Bear this point in mind when choosing videos to appear on your profile page. It is also good to stay in the file size limit of 100Mb. Should you have longer videos you could create play-lists – allow viewers to decide whether they wish to watch at later time (when have more time).

Choose the right category:

Make sure you choosing the right category and tags for video. Do not rush this. Check popular videos in your niche, view how these have been tagged and placed in categories.
If you are uncertain of the category, run a keyword search for similar content and take note which category they belong too. Also look at less popular categories, as this will reduce competition and place you as most popular video with a specific category.

Tag it right:

Add as many keywords / tags that you can think off as tags allow your video to be tagged alongside other YouTube Channels, as a relevant video and this will increase awareness of your Channel and your profile and most importantly your site.

Create niche targeted play-lists:

Gather individual videos into niche groups, so that viewers can find related content more easily.

Don’t forget that YouTube is a social community:

There are options to email other YouTube users, promote your channel, comment on others videos. Make sure when contacting that user is in your target market. Also take advantage of Bulletins (short messages) on your profile and on others. Bulletins are a way to leave messages for users on their profile pages, increase your audience. Promote new videos or simply news about company. If they like your videos then they may even subscribe, also Bulletins lets visitors know you are active YouTuber. As mentioned earlier it is important to make sure you target the right audience correctly.

Join or create a group:

This is a great way of reaching out to your target audience. To monitor responses you can choose whether posts/messages, can be posted freely or whether they need approval. If objective of your group is to generate awareness then remember to open it to the public, another option is invitation only. Main aims of group set up though are too share videos.

Extra way to increase awareness

You can turn on (newish feature) ‘Active sharing’…which allows you to drive traffic to your profile. How ? This service is aimed for those who which to form opinions on subject matter, or for those interested in video trends. Basically, if you turn on ‘Active sharing’ then your YouTube name will appear under the video, people watching the video maybe interested to click on your name and see what else you have been watching. This is within your profile, where link to your site sits.

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