Polyvore.com is a great example of a 2.0 website. Visitors to the site can quickly put together outfits and sets from leading (and some not so leading) brands by simply dragging and dropping images from Polyvore or from the web.
On a smaller, but growing scale: Polyvore can also be classed as a social networking site for the fashion fans, as it allows you to find “sets” that other community members have created and then as applicable “like” their set or sets too. To give you an idea of what I am talking about, when I refer to sets, I have added two of my sets to this blog post, which have an Alice in Wonderland theme.
Along with allowing you to embed the sets on your site or blog, Polyvore also allows you to easily send out your creations via social communitites with easy share links to Facebook & Twitter. When links to shops are displayed (see set at base) they act as adverts to the shops in which you can purchase the items - how great is that for viral spread !!.
Should you have an unlimited credit card balance (as yes, you can get carried away) then Polyvore is also a fun way to shop, also I can imagine that Polyvore is great for Fashion Designers to prove their expertise in choosing clothes & items around a particular theme.
The range of fashion items available range from couture to high street, so suits a wider target market. Polyvore isn’t limited to clothes and also includes interior design pieces & decor. (Personally I would like to see more household items & trinkets in there).
There is an active online community which comments on the various sets uploaded. I have mainly used the site for play and I would say that I am at a beginners level in creating the sets. I believe that once my experience & expertise in creating these sets grows then I will visit the community areas a lot more, (as we all like feedback on things we create) and take part in more Polyvore contests.
The top navigation is really intuitive, allowing you to Create, Explore, Get Help and visit your own & others profiles to view saved collections / sets.
There is an active online community which comments on the various sets uploaded. I have mainly used the site for play and I would say that I am at a beginners level in creating the sets. I believe that once my experience & expertise in creating these sets grows then I will visit the community areas a lot more, (as we all like feedback on things we create) and take part in more Polyvore contests.
The top navigation is really intuitive, allowing you to Create, Explore, Get Help and visit your own & others profiles to view saved collections / sets.
Bit of background
The site was launched in 2007 by Pasha Sadri, Jianing Hu and Guangwei Yuan. Incedently Pasha Sadri is the guy responsible for creating Yahoo Pipes. To find out more about the Polyvore Team visit this link: http://www.polyvore.com/cgi/about.team
My Polyvore site engagement review
Members (registered) can receive a great sense of involvement with the site, as it includes networking, sub creation & creativity. Through this connection members will begin to develop a connection, and a greater sense of involvement to play a further part in the world that Polyvore has created. The desire to sub create is part of who we are as human beings, so in relation to ROI for the advertisers/shop links, the best aspect of the site is that within this engagement/creative time, without knowing you are getting insight into new fashion brands you like, as you search for the perfect items for your sets. I have viewed items from clothes shops that I wouldn't dream of visiting (High prices £££) but at this level it lets me engage with them and dream of purchasing - (and dreams can come true). It is fabulous that Polyvore provides easy ways for visitors to get involved further by providing contests around a particular theme and become part of the Polyvore community.
A job well done.
Similar sites include:
(Stardoll have recently updated their site and as a regular there too, I have been invited to provide a review in the coming month).
Reasons why I like Polyvore
- Easy to use Great for escapism
- A new way to shop
- No advertising (that I have noticed) - bar links to shops
- Useful help features throughout
- Ability to browse other peoples sets for inspiration.
- It’s free to use and on registering you don’t get bombarded with newsletters.
- Just a lovely site to help put together looks and also to release creative passion with easy to use editing and share features.
- Plus in writing this: someone just liked my set, so I will go and visit their sets now. So the site is also good at continuing your engagement too.
The below image displays one of my sets with links to the shops in which you can buy the items, go check out the links, and if you like the sound of it, then join Polyvore and have fun.
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