Sunday, 11 July 2010

Refocusing my blog & rebalancing

The Blog is back....

Having started as an SEO specialist to move into PPC then Integrated Search Marketing, then Social Media and now Mobile Marketing. I am having trouble digesting all the new trends as well as making sure I connect to the important people around me. Also I have realised that I am spending too much time blogging for others, rather than blogging for myself. This isn’t a bad thing, but I wish to get my own blogging time back. Today is the day that I achieve this, being the 1st blog post since Sept 09!. To kick things off I like to review where I have been, as this will help me determine where I am going.

Refocusing isn’t new to me, for over 10 yrs myself and my closest friends have got together to write individual wish lists each year and then on New Years Day we revisit our lists as a group, to see how we have performed. Some of my friends have stated things like: “have a baby”, “pay of loan” “change career”, things like that. I have decided that I can do a similar thing on my blog/social networking/life, writing out a goal plan / wish list for the next 4 months. This will not only provide me with the focus I need, but it will also help get that work life balance back too.

Feel free to comment on anything than resonates with you.

I have been refocusing since 2001, read my story below. I can’t wait to start blogging again, having written all about the benefits of blogging here in December 09: indicating my re-focus to get my own blog back has been a long time coming (well 7 months !! anyway)

Refocus 1: 2001

Refocus 1: 2001 “I’m a creative in an admin world, taking part in a few PR events, need the qualification to be taken seriously”
So I left a very good job, sold the house, went to University to study International Business & Interactive Marketing at MA level..

Refocus 2: 2004

“Equipped with management experience and now the knowledge & theories from University, I am on a mission to find a job that is both linked with thinking strategically & creatively in Online Marketing”
Take temping jobs in PA work, Web Marketing & Project Management for 7 months which feels like an eternity. Find my dream role as an SEO Copywriter moving offline publications online. Mission accomplished and a lot of what I wrote still ranks highly in search engines today.

Refocus 3: 2006

“I have had a sudden interest in social marketing for business with review sites & interest in sites like Yahoo Searching for answers, look for a brand I can help”
Having networked with experts in SEO and now moved into field of Paid Search too, my company relocates to London and I relocate to Jersey. Creating and managing SEO & PPC and directing qualified customers to HSBC International. Mission accomplished.

Refocus 4: 2007
“I have written every offshore banking PPC ad imaginable, looked at Affiliate Marketing, know how to integrate my SEO & Social Media insights into product development and conversions, on reviewing progression, opportunities are limited, I want to give more”
Having several friends who work for agencies, I apply to work for an Agency in Jersey, so I can help more than 1 client, currently my experience in Search was Business, Property, Holiday and Finance. Another plus is that the agency I work with E-Scape Interactive, develop games for the National Lottery and games and gaming is another field I am interested in.

Refocus 5: 2009

“Love working for an agency and the diversity it gives, however feel that I am missing out on networking opportunities in the UK, especially where social media is concerned”
Move back to the UK and work for Rocktime Digital Agency, I am attracted to them as they can do anything web related and design bespoke systems. Set up the Search division and integrated my knowledge of SEO, PPC, Affiliate marketing and Social Media.

Refocus: 2010

“Social media sites, blogs, communities are growing at a fast rate, I am corporate blogging but need an extra place to share my thoughts and network after hours”

Make the decision to re-start my blog, consider starting totally afresh, but keep my timeline as I am proud of it. I am finding so many interesting people via Twitter and need to get organised to follow the ones that are really key to my interests & development. Currently my focuses are heavily on Social Media, Mobile Marketing, Video sharing & Youth Marketing communities. Quite a lot, so I am seeking to re-organise self, use others for inspiration and guidance. I will log my findings on my blog, so that I can free up my mind space for the other area that is important to me in life, my family.

Organising my Spaces

What I don’t want to be is a Jack of all trades but a master of none. I will be using social media to help me with organising the topics and the people that are important to me. I will be using:

Delicious Bookmarks - I have recently set up a which will bookmark every link in a tweet you receive, and every link in a tweet you send. This has been of great help to me already, and I am bit my bit organising my bookmark tagging. Having in the past chosen the recommended tags, I am now being quite particular ie: this isn’t about “socialmedia, social media, social, social networking, social web”, it is simply about “socialmedia”.

Twitter lists - to separate people I admire in the fields I am interested in.
Read about Twitter Lists here....

Blog Directories - I will be submitting my blog to more directories with the hope that people will find me and share their information, rather than me seeking out information.
Read about Blog Directories here:

Google - I will be using Google Documents a lot more to keep my blog post plans, store useful white papers and articles. I will also be seeking to organise my mail box a lot better, having interest in E-Marketing, I subscribe to many and general use them as inspiration pages - so need to label appropriately.

Networking - Before relaunching this blog, I wasn’t as keen to comment on blogs as I had nothing (apart from corporate blog and twitter) to give back. Having a more updated blog, will allow me to share with others that I have learnt from, perhaps re-blogging blog posts I really admire.

Home - My boyfriend / manfriend whom I hope will put a ring on my finger soon!! has been a total star in making his home, my home. He has decked out the garden, painted the lounge, kitchen, the overall aim for him was to get me home more, rather than working late at the office. He understands that I don’t have the average job, and I need to research and keep on top of new trends, and I love it that he is trying his very best to get me to come home on time. He blogs too, so understands the need to find time to blog, and that some days you can feel inspired, some days you don’t. I am at home today, in the garden, and blogging, so his plan has worked ! !

My new focuses till November 2010 is as follows:

  • Get up early to exercise rather than to blog - use Wii Gaming & review progress
  • Read one book every 2 months -at the beach rather than on the bus. This includes Crime thrillers and not just books focused on Marketing & Business.
  • Organise my twitter lists, delicious bookmarks, youtube subscriptions once a week when my manfriend is at work
  • Aim to write just 5 blog posts a month any extra is a bonus.
  • Focus my networking & blog writing on particular topics to save time & learn more
  • eg: Focuses for the next 4 months include: Youth Marketing, Mobile Marketing & Onsite Engagement
  • Continue to thank all the people who help me with my focuses along the way.
  • Produce the refocus for the next 4 months - make sure I am on track.
  • Before re-focus kicks off, make plans in July to Organise: email, blog, delicious, twitter - into similar lists / labels / tags. No pressure in July but a clear focus on personal delivery.

All the best,


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