Tuesday, 11 September 2012

River Cottage eNews Love

Although I am a self confessed unsubscriber of eNews. I still get excited when I receive a thought out and well designed eNewsletter. This month I am praising the River Cottage newsletter for their content and multi channel integration.

View the River Cottage eNews online here:
My top five loves of this eNewsletter include:

1. Brand style
2. Calls to site/action
3. Content
4. Related social media links
5. And I especially like the fact that they are using the eNewsletter to promote/drive others with their community section (see photo).

One thing River Cottage 'could do better' is to consider the timing of the content rich eNews. I received this one (link mentioned above) at around 2pm. Open rate of the newsletter would work more effectively (re readership & engagement) if dispatch times were further considered.

Thoughts: The content rich e-news would better suit an evening slot, for those social media 'night time browsers' and 'midnight social media link delvers' like me. I would suggest a short bullet enews around breakfast time and follow it up with the meaty content after 6pm.

It's all about the timing ;)

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