Did you notice?
Have you ever noticed the boxes/links which appear above the Google Search box (where you enter your keyword), do you use them ? In general many people don’t, however for your reference these additional areas are known in the Web World as ‘vertical search engines’, where you can search a specialised area ie: Images, News, Maps, Product, Groups, Scholar, More>
Google noted their lack of use and made a radical decision on May 2007 to integrate all their vertical/specialist search results into our regular search results. This update was named by Google as ‘Universal Search’.
What does this mean to you?
Well if you search Google for ‘Simpsons movie’ or ‘Hotel in Jersey’ you will get the general idea, results in the main search result pages now show links to blog articles, news stories, image, video links, and where relevant local map information and book search links. It is providing users with more information and providing you with increased opportunities to increase your exposure online. Search is getting personal.
For your interest you may like to visit this search engine, which displays results in a vertical/specialised manner www.searchmash.com and with regards to search getting personal check out www.50matches.com which only shows sites that have been book marked or voted by people on social bookmark sites Digg, Delicious, Reddit – thus as well as being relevant to query, they also deemed important by the searchers themselves.
Exciting times are ahead in the ever evolving world of search engine marketing.
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