Wednesday, 18 July 2007

Search Statistics July 07

Stats from: e-Consultancy
Report title: UK Search Engine Marketing Report 2007

Respondents included: Agencies and companies from Retail: Financial Services; Travel; Publishing.

Interesting that 44% of responders to this survey don’t track paid search and about 64% don’t track SEO ROI either. Companies with over 1 million turn-over likely to outsource SEM – less than 1million majority conduct SEM in house (and with agency)

Search Engine usage: 87% Google – 45% Yahoo – 33% MSN – 11% Miva – 6% Ask. Google outperforms on other factors – however Yahoo & MSN score well for quality of visitor (even though low traffic).

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