Monday, 30 July 2007

Understanding Duplicate Penalties

Duplicate Penalties

Penalty in the search world means that search engines will punish a website for violations against the search engines terms of service. The punishment includes removal of the website from the search engine listings.

There is a ‘duplicate content penalty’ for content that is duplicated with little change on a single site. There is also a ‘mirror penalty’ for content that is more or less duplicating another single site.

Swings and Roundabouts

Should your content be reproduced on another site, you will not incur a penalty as Google look at a lot of other factors beyond just the content of the page, ie: links. however should that site have a higher page rank than your site, it is likely that link to the article on the other site, will be listed higher than our own website.

However by adding a link, you can increase your chances of receiving visits to your site by adding more entry points.

Targeted traffic

Allowing customers or people with a common interest to your proposition toplace blog feeds, or place your articles on their site, will increase the number of targeted visitors to your site. Also if the article is posted on a relevant to your proposition site, then the links from this will increase your search engine listing position.

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