Thursday, 26 July 2007

Word of Web Marketing – is the new Word of Mouth Marketing

The Word on the Web

Building networks, contacting people in a similar mind/social set is what social networks are all about. There are trends indicating that people are moving away from distracting media sources and embracing those which embrace user generated content.

The challenge for companies is to know how to strategically place your company in the social network arena for commercial gain.

As User Generated Content grows, we can predict that more people will aim to find out about the product creator before purchase. Q: How many people have you Googled? Before a meeting?

Upon finding you in a social network, the consumer feels that they have more direct contact, and if you set the tone right, builds familiarity and trust with your brand/s.

Along with the offer of customised features & page design, MySpace offers a multitude of ways to contact/attract your potential consumers via: groups, forums, messages, events, blogs, videos, and classified advertising

Your profile should focus on the most remarkable aspect of your brand/proposition. Make sure your story is a persuasive one, which will not only appeal to your target market but that will compel them to find out more and support you by buying your products.

Focus should be given to tone of page, images, message, and your profile header. You can send your viewers/friends Bulletins on your new offers, invite/encourage them to tell others about you by including something for your readers to pass on, funny videos, unique pictures etc. (Remember word of web)

Recent statistics from analysts at comScore Media Metrix found that the most dramatic growth in the use of social networking sites was occurring among 25- to 34-year-olds, and the number of users aged 35 and older had grown by 98 per cent between May 2006 and May 2007.

Due to the above we are in direct contact with the social media giants as we continue our personal quest to discover their full potential.

For more statisitcs on social networks see the links from this story at the Independent:

"The Big Question: What is the point of sites such as Facebook, and should you join up?"

Plus below articles:

AdAge: Would You Let These People Friend You?

Adweek: Facebook Spawns Ad Networks

Newsweek: Facebook Grows Up

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